Advertising: is a type of communication that is
used to persuade, through a message, an audience to do or not to do something (like
buying a product), to modify a conduct (like smoking or driving under the
influence of alcohol) or for transmitting political ideologies (political
propaganda).
Mass Media: refers to the technologies that
have a major role in the society and that permits communication (means of
communication). These technologies are used to deliver information to a huge
audience at the same time, for example: TV, radio, Internet, newspapers,
magazines, etc.
As a result: Effective advertising is only possible
thanks to the massive means of communication, otherwise, the message that the
advertiser wants to deliver, won’t be properly received by the audience.
